Yo!gurt

Developing
of a new
brand

BRIEF

It is obvious, that not all yogurts are equally beneficial. Yet, in case we talk about their visual style, all of them are equally boring. The task was to correct this unfortunate misunderstanding: to develop a design line of fruit yogurt, which would stand out on the shelf and attract a children's audience.

SOLUTION

The fruit on the package turned into funny monsters in order to make the product more childish. A personalized character and graphic story has been developed for each taste, which is located on the top and side of a yogurt can. The overall style is complemented by a large logo, where the first letters Yo! have become an additional children's code.