Power Torr energy drink is one of the leaders in its market segment. The product is designed for an advanced millenial audience. The client’s team was faced with the task of restarting the brand, making its image more modern and unifying the design of several SKUs line.
The product visually has retained recognition, while it noticeably looks more energetic. The brand zone became more active thanks to modern typography and a large stylized image of a bull. All unnecessary elements left the packaging. The label design became more laconical and noticeable on the shelf. Each taste has its own color. It helps to simplify navigation through the product line.