Package design for household cleaning products tends to be more informative than emotional. And it's not surprising since these are "tools" for those who consider cleaning an important task that requires certain skills and knowledge. LessMess, on the contrary, is for those who don't like cleaning. Its package design was created to draw consumer's attention by showing that cleaning is not always boring.
To create an emotionally expressive package we have chosen bright eye-catching colors. An interactive range of colors is enhanced by a headline saying "All you need is LessMess". Icons are also used to tell the consumer more about the advantages of the product. Wide brandzone, convenient info graphics and bright colors make the consumer understand how easy and fast cleaning actually is.