of the package
Freken Bock is one of the largest brands in the asset of “IMPAX” company – leader on the Russian market of non-food category goods. Goods carrying the brand of Freken Bock have been presented in a wide range of more than 140 SKU in two categories. These categories include innovative household goods and goods for cooking. Over multiple years on the market, the brand has recommended itself well among housewives. In order not to lose consumers’ loyalty to the brand, the main task was in delicate renewal of visual image of the brand.
The decision that has been carried out in collaboration with “IMPAX” company was as follows: to divide all the production in two price categories. These categories comprise range of goods for daily use – PLUS and goods with enhanced properties – MAX.
Our team has developed the renewed package style, starting from the concept and finishing with final files for print. The main emphasis was placed on strengthening of successive blue color along with forming of a colour block on a shelf.
Application of a notional wave as a major graphic element allows to form an integrated structural element. Furthermore, the system of claims, broadcasting advantageous characteristics of products to a consumer has been invented.